As a part of class projects in Theories of Persuasive Communication & Consumer Decision Making seminar, each seminar participant developed his/her own theory of how advertising works.

• How advertising works
  by YunJae Cheong
  
  
• How Advertising Works
  by Ding-Yu Chung
  
  
• Creativity: the Backbone of Advertising
  by Tiffany Cornwell
  
  
• How Does Advertising Work?
  by Emily Eoff
  
  
• It's a Love Thing.
  by Jason Gurule
  
  
• Team Theory
  by Mary Kelly Harkins
  
  
• From Nike to Nabisco
  by Sara Hejl
  
  
• My Thought on How Advertising Works
  by Hyun Ju Jeong
  
  
• How Advertising Research Trends !
  by ChangHyun Jin
  
  
• Advertising is Matchmaking
  by Hikari Kawasaki
  
  
• How Advertising Works
  by Brian Kille
  
  
• Suggestion Theory
  by Lee Lindloff
  
  
• YES Theory : A Theory of How Advertising Works
  by Nick Munoz
  
  
• How Does Advertising Work?
  by Ricardo Ortega
  
  
• The CLICK Theory
  by Anastasiya Pocheptsova
  
  
• Fish When the Fish are Biting
  by Jennifer Pyfrom
  
  
• A Non-Theory of Advertising
  by Mercan Uluengin
  
  
• The Secret Life of Ordinary Things
  by Molly Waldstein
  
  
• How I Learned to Stop Worrying and Love the Ad
  by Kyle Whitacre
  
  
• Theory of How Advertising Works
  by Won-Min Yoon