As a part of research projects in Interactive Advertising in Fall 2002, each student developed a Website to explore the similarities and differences between a traditional medium and the Internet WWW as Advertising Media.

 

Historical Comparison of TV and Internet as Ad Media

by Hyun Ju Jeong

 

Direct Mail & The Internet

by Beth Anne Longnecker

 

Cable and Internet Advertising: The Development

by Sam Pierce

 

Historical Developments of Outdoor Advertising and the World Wide Web as an Advertising Medium

by Arie L. Stavchansky

 

Two Histories, Two Mediums on the Path to Convergence:
The Internet and Network Television

by Anna L. Thompson

 

Internet VS Outdoor as Advertising Media

by Wonmin Yoon

 

 


Advisor: John D. Leckenby
Department of Advertising
The University of Texas at Austin