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As a part of research projects in Theories of Persuasive Communication and Consumer Decision Making in Spring 2001, each seminar participant created a Web site for a famous advertising practitioner.
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As a part of research projects in Theories of Persuasive Communication and Consumer Decision Making in Spring 2001, each seminar participant created a Web site for a famous advertising practitioner.
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Advisor: John D. Leckenby
Department of Advertising
The University of Texas at Austin
