As a part of class projects in Theories of Persuasive Communication and Consumer Decision Making in Spring 2001, each seminar participant developed his/her own theory of how advertising works.

• Advertising As Palette
  by Anna Andriasova
  
  
• Nodes & Links: my advertising theory
  by Fernanda Arias-Llobet
  
  
• How Advertising Works
  by Suzanne Baldwin
  
  
• Giselle's Theory of How Advertising Works
  by Giselle Bowie
  
  
• The Magic of Advertising
  by Melissa DiPiero
  
  
• The Right Theory
  by Suzana Zilber Gildin
  
  
• The Incomplete Narrative: a personal theory of advertising
  by John Gipson
  
  
• How Advertising Works
  by Ji-Young Hong
  
  
• Sense Appeal
  by Alyssa LeWan Klossner
  
  
• Riley LaGrone's Theory of How Advertising Works
  by Riley Lagrone
  
  
• How Advertising Works
  by Stephanie Lee
  
  
• How Does Advertising Work?
  by Jittima Manothaya
  
  
• Remembering Mikey
  by Melissa Smit