As a part of class projects in Proseminar in Advertising & Integrated Communication, each participant constructed a Web Site on the Internet for the purpose of publishing a research article which would be suitable for an online journal for Advertising field.

• Brand Placement: Special Focus on Generic Product Placement

                                by Anna Andriasova

• An Exploratory Study: SMS Advertising

                                by Ayse Binay

• Heritage and Modernity: Tourism at the Alamo

                                by Claudia N. Campeanu

• Brand Associations in Different Contexts: Free Associations and Attitude Reasoning

                                by Cunhyeong Ci (JUN)

• Hispanic Portals in Search of the Holy Grail

                                by Vanessa Fonseca

• The Impact of Product Display on Consumer's Brand Choice on the Web
  - Product Display as a Quality Cue for Underdog Brand?-

                                by Ji-Young Hong

• Athlete Endorsement in Advertisement:
  Effects of Celebrity Endorsement, Sponsorship and Ethnicity of Endorser

                                by Kihan Kim

• Branding of Nonprofit Organizations:
  A Potential Solution in A Competitive Market

                                by Hyojin Kim

• The Effect of Information Overload on Consumer Choice Quality:
  The Moderating Role of Product Knowledge

                                by Byung-Kwan Lee

• Changing Gift-Giving Cycles in the Age of Online Shopping

                                by Jill McClure Lowery

• Website Structure and Audience Flow: A Network Approach

                                by Dongyoung Sohn

• Gay Window Advertising: Targeting to Gay and Mainstream

                                by Wanhsiu Sunny Tsai

• Content Analysis of Children's Television Advertising Today

                                by Eliana Shiao Tseng

• International Agency-Client Relations: Does Culture Matter?

                                by Derrell Wilson

• An Analysis of Prediction Error for New Prime-Time Television Programs:
  The Comparative Studies between the United States and Korea

                                by Chan Yun Yoo

• Conntry of Origin and Its Role in Product Evaluation

                                by TaiWoong Yun