As a part of class projects in Proseminar in Advertising & Integrated Communication, each participant constructed a Web Site on the Internet for the purpose of publishing a research article which would be suitable for an online journal for Advertising field.

• Sales Promotion: Do We Know What We Know?

                                by Anna Andriasova

• Brand Personality and Self

                                by Ayse Binay

• Possession, Consumption, and Materialism in Consumer Research Literature: A Review

                                by Claudia N. Campeanu

• Research in Inference-Making: What is Missing?

                                by Cunhyeong Ci (JUN)

• Ethnicity, New Media and Digital Divide

                                by Vanessa Fonseca

• Strategy Selection in Decision Making

                                by Ji-Young Hong

• Application of the Elaboration Likelihood Model on Celebrity Endorsement and Sponsorship Advertising

                                by Kihan Kim

• Review on Internet Research: Identifying Key Research Streams

                                by Hyojin Kim

• Consumer Choice Processes and Preference Formation

                                by Byung-Kwan Lee

• Tragedy: Responses and Effects in the Advertising Industry

                                by Jill McClure Lowery

• Online Media Market as a Social Structure: A Resesarch Agenda

                                by Dongyoung Sohn

• Visual Persuasion in Advertising

                                by Wanhsiu Sunny Tsai

• The Role of Advertising Spokes-Characters in Brand Building

                                by Eliana Shiao Tseng

• Aspects of Client-Agency Relationships: In Search of an International Model

                                by Derrell Wilson

• Predicting New Network Television Programs: Factors Affecting Forecasting Errors

                                by Chan Yun Yoo

• Synthesis of Two Approaches in International Advertising

                                by TaiWoong Yun