REFERENCES

Advertising on the Internet. By Robin Zeff and Brad Aronson.

Web Advertising A Year of Growth. By Tom Hyland. www.iab.net

Why Internet Advertising. By Tom Hyland. http://WWW.IAB.NETwww.iab.net

Journal for Advertising Research,April 2000

Marketing the Familiar With a Broad(band) Approach. 6/8/00 By Geneva J.King www.turboads.com

The Shaping of Broadband Ads, Fun to Look at, But who is Looking? 5/22/00 By Seth Fineberg www.turboads.com

Broadband Bug Bites Special Interest Mags, By Seth Fineberg http://www.turboads.com www.turboads.com

Broadband on the Run , High-speed Internet Access Hubs on the Way, 4/11/00 By Seth Fineberg www.turboads.com

Enliven.com

eStats.com

CNET.com

The Industry Standard

Victorias Secret

Akamai

Digital Island

Spinway

Veon

Kioken.com

one9ine.com

Wink

DSLREPORTS.com

Night Fire