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Fletcher, Winston (1998). "Drop in Creative Tension May Kill Off Imagination." Marketing, (August 27).

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____________________. "Living in the Future." Adweek, (November 9).

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Llewellyn-Williams, Michael. "How American Clients View Account Planning: A Personal View." http://www.apgus.org/essays_2d.htm.

McCarthy, Michael (1999). "Will Lee Clow Change the Rules of the Ad Game &endash; Again?" Adweek, (June 21).

Meyers, Bruce (1986). "To Plan or Not To Plan." Journal of Advertising Research, 26 (Oct/Nov).

Milosevic L., Nina (1995)."The Beatles vs. Planning." http://www.apgus.org/essays_2e.htm.

________________ (1996)."Will it Play in Pretoria?" http://www.apgus.org/essays_2f.htm.

________________ and Ross E. Goldstein (1997). "What Do You Get When You Cross an Advertising Planner with a Shrink…" http://www.apgus.org/essays_2g.htm.

Nelson, Ted, and Megan Kent (1999). "APG Account Planning Awards." Adweek, (July 12).

Newman, Jane. "What is the Client Relationship to Account Planning?" http://www.apgus.org/essays_2a.htm

Steel, Jon. Truth, Lies & Advertising: The Art of Account Planning. New York: John Wiley & Sons, 1998.

White, Robb. "Planning and its Relationship with Account Management." http://www.apgus.org/essays_2b.htm.

Wolfe, John (1995). "Account Planning Moves Up Its Forces." Agri Marketing, (April), 18-20.

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