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Fahey, Alison, "Who's on second?", ADWEEK Eastern Edition, December, 1999.

Gleason, Mark, "MIA on Madison Ave.: Agency, client loyalty", AdAge, January, 1997.

Marshall, Caroline, "The highs and lows of 1999", Campaign, December 1999.

Marshall, Caroline, "The kings of Madison Avenue", Campaign, October, 1999.

Parpis, Eleftheria, "You say you want a revolution", ADWEEK Eastern Edition, December, 1999.

Petreca, Laura, "Global Network of the Year:  DDB Needham Worldwide", AdAge, April, 1998.

Petreca, Laura, "The year in review(s): Is it a record pace?", AdAge, June, 1997.

Pollack, Judann and Pat Sloan, "McD's ready to award media to DDB Needham", AdAge, August, 1997.

Zbar, Jeffrey D., "Performance pays; When the system works, marketers get full value and agencies can grow via incentives", AdAge, February, 2000.

Articles without authors

"DDB Worldwide: Making a Kaess for the future, AdAge", Ad Age's Best Agencies, January, 2000.

"DDB drops Needham name; Kaess to lead new global operating committee", AdAge, April, 1999.

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