William Bernbach (1911-1982)

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"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive".

 

 

 

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Paper by Nalini Mohan , ADV 382 J -Theories of Persuasive Communication and Decision Making.

Dr. John Leckenby - Spring 2000, University of Texas at Austin.