"The mass do not now take their
opinions from dignitaries in
Church or State, from ostensible
leaders, or from books. Their
thinking is done for them by men
much like themselves, addressing
or speaking in their name, on the
spur of the moment..."~ John Stuart Mill, On Liberty ~
(26, p. 267)
Prepared For:
Dr. John Leckenby, Professor
THEORIES OF PERSUASIVE COMMUNICATION
AND CONSUMER DECISION-MAKING
ADV 382J, Spring 2000
The University of Texas at Austin
Department of AdvertisingBy:
Karen L. Williamson
February 23, 2000
Copyright © 2000, Karen L. Williamson
