Shirley Polykoff

BIBLIOGRAPHY

Cummings, Bart (1985), "Polykoff put herself in user's shoes," Advertising Age, vol. 56, October 14, 48+.

Danzig, Fred (1999), "Top 100 Advertising People" and "Top 100 Advertising Campaigns," Advertising Age Special Issue: The Advertising Century, vol. 70, no. 113, 58+ and 20+.

Dougherty, Philip H. (1981), "Advertising Hall of Fame Grows by 3, to 84," The New York Times, March 27, D15.

Fox, Stephen (1984), The Mirror Makers, New York: William Morrow.

Griggs, Robyn (1999), "Clairol's off-color campaign produced lots of green," Advertising Age Special Issue: The Advertising Century, vol. 70, no. 113, 24.

Malcolm, Gladwell (1999), "True Colors: Hair dye and the hidden history of postwar America," The New Yorker, vol. 75, no. 4 (March 22), 70-81.

Ogilvy, David (1983), Ogilvy on Advertising, New York: Vintage Books, A Division of Random House.

Polykoff, Shirley (1975), Does She... Or Doesn't She?: And How She Did It, Garden City, New York: Doubleday & Company, Inc.

Polykoff, Shirley (1997), "Ten who helped build N.Y.'s solid foundation: Making hair color items 'OK for nice girls'," Advertising Age, vol. 68, January 27, C12+.

Thomas, Robert McG., Jr. (1998), "Shirley Polykoff, 90, Ad Writer Whose Query Colored a Nation," The New York Times, June 8, B12.

~ Home ~ Table of Contents ~ Introduction ~ Family Life ~
~ Early Career ~ FC&B ~ Clairol ~ Miss Clairol Ads ~ S.P. Advertising ~
~ Ad Collection ~ Honors ~ Conclusion ~ Bibliography ~