As
indicated throughout the previous discussion, my theory hypothesizes
that advertising is a conduit - a
conduit, or channel, through which information, solutions, ideas,
entertainment, etc. are conveyed to consumers, such as yourself.
We,
as individual consumers, know our personal perceived needs and desires.
Advertisers must conduct research in order to determine as best
they can these needs and desires for targeted advertising. Advertisers,
as providers of products and services, communicate with consumers
through the advertising channel to provide us with information and
alternative solutions.
Advertising
is a two-way street, beneficial to both the advertiser and the consumer.
Advertising "works" in multiple ways - but each
and every tactic utilizes advertising as a conduit.
