My Theory of How Advertising Works

Prepared For:
Dr. John Leckenby, Professor
THEORIES OF PERSUASIVE COMMUNICATION
AND CONSUMER DECISION-MAKING
ADV 382J, Spring 2000

The University of Texas at Austin
Department of Advertising

By:
Karen L. Williamson
April 26, 2000

Home | Intro | Used-Misused | Revered-Disregarded
Pertinent-Intrusive | Artistic-Selling | Pop Culture
Science-Wizardry | Pervasive-Influential | Targeted-Mass
Information-Channel | Conduit Theory

Copyright © 2000, Karen L. Williamson.
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