As part of research projects in Theories of Persuasive Communication and Consumer Decision Making in Fall 2000, each student developed a Website for different theories.

• Aristotle Meets Andy Warhol:
  A Review of Sidedness in Persuasive Communication
  
  
• Cognitive Dissonance Theory
  
  
• Congruity Theory
  
  
• Elaboration Likelihood Model
  
  
• Learning Theory
  
  
• Mere Exposure and Attitude Change
  
  
• Motivation and Emotion Theory in Advertising
  
  
• Opinion Leadership
  
  
• Selective Perception
  
  
• Selective Perception
  
  
• Source Credibility
  
  
• Theory of Reasoned Action