As a part of class projects in Quantitative & Data Base Methods in Advertising Graduate Seminar in Fall 2000, each seminar participant created a Web site that addresses the topic of "Online Data Collection, Analysis and Advertising Management." Ayse Binay Online Data Collection Analysis and Advertising Management Elaine Blakeman Data Mining Revolutionizes Advertising Craig Carroll Assessing Corporate Reputation Through On-Line Data Collection: The Harris-Fombrun Reputation Quotient Cunhyeong Ci Strategic Use of Online Data Collection Methods Ji-Young Hong Advertising Networks: How they can balance personalization and privacy Hyojin Kim Data Mining for Business Solutions Byung-Kwan Lee New Technology and Its Impact on Online Data Collection Pei-Fen Li Online Data Collection in Advertising Research Seong-Hwan Mun Can Data Mining and Data Privacy Coexsit? Policy Making Between Data Privacy and Data Mining Jin K. Park Methodological Issues of Online Research: Perspective of the field of Mass Communication Dongyoung Sohn Audience Measurement in Economic Context : Economic Implications of Audience Measurement technology Eva Tseng Technology, Data Analysis, and Advertising Implementation -- How DoubleClick Works Chan Yun Yoo Online Data Collections: Its application to Advertising management