PPT Slide

He sank into the screen. Like sunlight and fresh air and mild rain, the world from outside the garden entered Chance, and Chance, like a TV image, floated into the world, buoyed up by a force he did not see and could not name.

~Jerzy Kosinski, p. 6, “Being There

• Part of the Action

• Experience Results in More Strongly Held Attitudes (Hoch and Deighton 1989; Fazio and Zanna 1981; Smith and Swinyard 1982)

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