Teaching New and Old Advertising Media

Table of Contents

Teaching New and Old Advertising Media

The Similarities

Functional Differences

Differences in the Process

Differences in Formats

Objectives for a new media course

Consideration 1: the Scope

Consideration 2: the Balance

Topics in OMC

New Media Challenges

Email: john.leckenby@mail.utexas.edu

Home Page: http://www.utexas.edu/coc/admedium/

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