Presentation Objectives

Table of Contents

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Presentation Objectives

About Media Metrix

Media Metrix Databases

Enumeration Study

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PC-Owning Households

Income Key To PC Ownership

Income Key To PC Ownership

Education Key To PC Ownership

Multiple PC Households

Online services vs. WWW

Online services vs. WWW

Online services vs. WWW

The PC Meter

The PC Meter records...

Capturing WWW Viewing

Sample Design

Reporting Sample Sizes

Reporting Sample Sizes

Audience Measurement Product Line

Technology Measurement Product Line

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Usage metrics

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Audience Hardware Configuration

Audience Hardware Configuration

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Usage Comparisons At Home vs. At Work 

Usage Comparisons At Home vs. At Work 

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Web Usage Statistics

Users by hours spent on the web

Usage Breakdown

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Site Classifications

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Top Domain Names

Top Domains by Demographics*

Top Domains by Demographics*

Top domains by Demographics*

Highest Momentum Sites

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Personal Home Page Viewing

Top Ten News/Info/Ent. Sites

Top Ten News/Info/Ent. Sites

Top Shopping Sites

Top Shopping Sites

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Local Market Report

Internet Access Report

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Summary

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