Income Key To PC Ownership

Percent of households owning PC by annual household income

October 1996 vs October 1997

+0.3 pts

vs

one year

ago

+2.2 pts

vs

one year

ago

-0.1 pts

vs

one year

ago

+0.9 pts

vs

one year

ago

Source: Media Metrix

October 1997 National Survey of Hardware Ownership

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