Beyond Click-through:The Internet as an Advertising Medium and More

Table of Contents

Beyond Click-through:The Internet as an Advertising Medium and More

Perception vs. reality (Buzz vs. Biz)

The Threat

The Threat

PPT Slide

PPT Slide

Buying “click-through”

Se habla “golf”?

The 20% solution

“Spiral” marketing

Advertising “Web-Think”

Advertising “Web-Think”

Follow up: CEO’s Web Review

Email: john.leckenby@mail.utexas.edu

Home Page: http://www.utexas.edu/coc/admedium/

Best experienced with

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