A Model for Media Schedule Evaluation: Frequency Value planning

The FVP Paradigm

Level of

Exposure

0

3

1

2

Frequency

Distribution

20%

24%

18%

14%

Response

Effectiveness

0%

65%

75%

83%

Exposure

Value

0.00%

15.60%

13.50%

11.62%

Total

62.80%

4

10%

89%

8.90%

5

6%

93%

5.58%

6+

8%

95%

7.60%

100%

GRPs =

220

Efficiency =

.2855/GRP

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