Step 7: Evaluating the Schedule

• In Example, 8.07% = OFV

• 8.07 / 60 = 13.45%

• About 1.3 Out of Every 10 Message Exposures Results in Message Recognition

• If Marginal Profit Contribution of a Recognition OFV > Its Cost, Go to Step 2 and Increase the Budget

Previous slide

Next slide

Back to first slide

View graphic version