Reach/Frequency Estimation for the Internet World Wide Web

Table of Contents

Reach/Frequency Estimation for the Internet World Wide Web

Overview

R/F concepts in media planning

Applicability of R/F in the Internet

Research objectives

Test procedure

PPT Slide

PPT Slide

Test procedure (continued)

Test procedure (continued)

Test procedure (continued)

Media models in testing

Media models in testing (continued)

Results

Results (continued)

Conclusion

Email: john.leckenby@mail.utexas.edu

Home Page: http://uts.cc.utexas.edu/~tecas/

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