New Media Development: The Internet vs. Traditional Media

Table of Contents

New Media Development: The Internet vs. Traditional Media

Presentation Overview

Historical Development

Historical Development (cont’d)

Media Measurements

Media Measurement Companies

Reach/Frequency & Audience Size

Targeting--Geographic & Demographic/Psychographic

Creative Options

Ad Formats

Production Quality & Flexibility

Cost & Pass along audience

Interactivity & Personalization

Complexity of message/content

Separation of commercial content

Individual’s control over medium

Time from message to purchase

Perceived value of advertising

Exposure environment

Conclusions

Email: john.leckenby@mail.utexas.edu

Home Page: http://www.utexas.edu/coc/admedium/

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