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Introduction

Overview of Internet-related Programming Technology (IPT)

Classification of IPT

Interactivity-Functionality IPT Grid

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Interactivity-Functionality IPT Grid

Control over Programs and Creativity of Outcomes

Analysis of Web Site for IPT Grid

Analysis of Web Site for IPT Grid

How Does IPT Relate to Advertising?

Advertising Management and IPT

Impact of IPT on Advertising

Impact of IPT on Advertising

The Role of IPT on Advertising?

Analysis of IPT Sites

Analysis of IPT Sites

Conclusion

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