Online Syllabi Below are links to syllabi for advertising graduate seminars Dr. John D. Leckenby is teaching at The University of Texas at Austin. Only enrolled students have permission to access online syllabi with their own user id and password.

IMPORTANT Note: You need to download Adobe Acrobat 4.0 or later (free) to read these syllabi. Please click on the words Adobe Acrobat in the previous sentence to go to Adobe's page to download a free copy of Acrobat 4.05 or click on the Acrobat icon below. Please note that you should check to make sure you have Version 3.0/4.0 or later of Adobe Acrobat. If you currently are using 2.0 or an older version, it will not work with the pdf (portable document format) files on these syllabi below.

[NOTE: For information on access to the syllabi below, please contact Professor Leckenby.]


[You need to get Adobe Acrobat 4.0 or later free to view the .pdf files in these syllabi.]


Interactive Advertising Seminar (ADV 391K) Consent Application


ADV 391K Fall Semester 2002 "Interactive Advertising"

ADV 382J Fall Semester 2002 "Theories of Persuasive Communication and Consumer Decision-Making"

ADV 391K First Summer Session 2002 "Interactive Advertising"

ADV 391K Spring Semester 2002 "Interactive Advertising"

ADV 382J Spring Semester 2002 "Theories of Persuasive Communication and Consumer Decision-Making"



ADV 392 Fall Semester 2001 "Proseminar in Advertising & Integrated Communication"
[A seminar for doctoral students only]

ADV 382J Fall Semester 2001 "Theories of Persuasive Communication & Consumer Decision Making"

ADV 391K First Summer Session 2001 "Interactive Advertising"

ADV 391K Spring Semester 2001 "Interactive Advertising"

ADV 382J Spring Semester 2001 "Theories of Persuasive Communication and Consumer Decision-Making"

ADV 391K Fall Semester 2000 "Quantitative & Data Base Methods in Advertising"

ADV 382J Fall Semester 2000 "Theories of Persuasive Communication and Consumer Decision-Making"

ADV 391K First Summer Session 2000 "Interactive Advertising"

ADV 382J Spring Semester 2000 "Theories of Persuasive Communication & Consumer Decision Making"

ADV 391K Spring Semester 2000 "Interactive Advertising"


ADV 392 Fall Semester 1999 "Proseminar in Advertising Studies"
[A seminar for doctoral students only]

ADV 382J Fall Semester 1999 "Theories of Persuasive Communication & Consumer Decision Making"

ADV 391K First Summer Session 1999 "Interactive Advertising"

ADV 391K Spring 1999 "Interactive Advertising"
[NOTE: You must use ONLY Internet Explorer 4.0 or newer to view "Interactive Advertising" syllabus.]

ADV 382J Spring 1999 "Theories of Persuasive Communication and Consumer Decision Making"

ADV 391K Fall 1998 "Interactive Advertising"
[NOTE: You must use ONLY Internet Explorer 4.0 or newer to view "Interactive Advertising" syllabus.]

ADV 382J Fall 1998 "Theories of Persuasive Communication and Consumer Decision Making"

ADV 391K First Summer Session 1998 "Quantitative Methods in Advertising"

ADV 382J Spring 1998 "Theories of Persuasive Communication and Consumer Decision Making"

ADV 391K Spring 1998 "Interactive Advertising"
[NOTE: You must use ONLY Internet Explorer 4.0 or newer to view "Interactive Advertising" syllabus.]

ADV 382J Fall 1997 "Theories of Persuasive Communication and Consumer Decision Making"

ADV F380J Summer 1997 "Advertising Research Methods"

ADV 391K Spring 1997 "Advertising and The New Media"

ADV 380J Spring 1997 "Advertising Research Methods"

ADV 391K Fall 1996 "Quantitative Methods in Advertising"

ADV 382J Fall 1996 "Theories of Advertising"

ADV 391K Spring 1996 "Advertising and the New Media"

ADV 380J Spring 1996 "Advertising Research Methods"