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Undergraduate IAd Curriculum Admission to the Interactive Advertising Program Admission to the IAd undergraduate program is selective. Application is made by the student to a Committee on Admission to the IAd Program. This Committee is composed of five Faculty members of the Department of Advertising engaged in teaching IAd courses. Interested students should apply to this Committee in writing after completion of ADV 325. The details of this admission process are available from the Undergraduate Advisor's Office in the Department of Advertising. Course of Study in the IAd Undergraduate Program Upon completion of ADV 325 and admission to the IAd Program, students are required to complete the following in addition to the basic requirements for the B.A. in Advertising: 1. ADV 378-Digital
Media Seminar; Students must
complete ADV 378 and ADV 447 prior to ADV 350 and ADV 369. Texas
Interactive Program Course Descriptions: ADV 378 Digital Media Seminar This course examines digital communication as an advertising message delivery device versus content development or e-commerce viewpoint. It bridges the gap between traditional media planning-buying-selling and digital media planning-buying-selling. The focus is on the most mature of the digital channels, the Internet, but also includes embedded systems, portable-wireless platforms, and other emerging digital venues. Students completing
this course will understand digital communications from four vantage
points: client-publisher, media, agency and audience. They will
be exposed to the digital terminology and channel infrastructure,
be familiar with technological capabilities which allow them to
plan/buy/sell media from a completely new perspective, be able to
evaluate digital media options, and successfully integrate digital
media into a larger media strategy. Students will be practiced in
creating new types of media plans that incorporate digital media
into the traditional media mix. ADV 447 Digital Creative Seminar This course explores cultural creative phenomena as it applies to digital branding, strategy, and design. Intensive conceptual study regarding aesthetics and accessibility of typography, language, sound, motion and images -- and how they work together to form strategic messages -- are anchored to theory in fine arts, cultural studies, and advertising. Students will extend critical study from other creative disciplines to create an evolving scholarship for Digital Creative. Projects focus
on writer/ art director/ strategic planner teams working to solve
messaging problems at the conceptual and executional levels. Individual
projects include understanding and reporting how cultural interactivity
embodies societal innovation ADV 350 Internship--Interactive Internship with
an organization in which the student obtains experience with interactive
and digital advertising and communication. ADV 369 Advertising Campaigns--Interactive This course is designed to give students the opportunity to apply the knowledge and skills acquired during their advertising education to develop advertising campaigns in the digital media. Although the professor will be assisting students and directing their work throughout the course, individual and group work is very important as it is instrumental in training students in a real world interactive environment. Students are
required to perform work as members of an "agency" team on advertising
campaign projects that focus on interactive media. This class will
discover how much you know about advertising and how well your knowledge
can be applied to specific problem solving using interactive media.
The course is demanding and requires a considerable amount of individual
and group effort.
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