Beginning Era : 1800's

• Francis Wayland Ayer
• P. T. Barnum
• George Batten
• George Presbury Rowell
• Walter Dill Scott
  

Formation Era: 1900-1940

• Bruce Barton
• Don Belding
• William Bernbach
• Leo Burnett
• Earnest Elmo Calkins
• John Caples
• Roy S. Durstine
• Emerson Foote
• George Gallup
• Howard L. Gossage
• Paula Green
• J. Stirling Gretchell
• George Homer Gribbin
• Margaret Hockaday
• Claude Hopkins
• Albert Lasker
• Harrison K. McCann
• Theodore MacManus
• David Ogilvy
• Alex Osborn
• Alfred Politz
• Rosser Reeves
• Helen Resor
• Stanley Burnet Resor
• Reymond Rubicam
• Daniel Starch
• James Webb Young
• Ruth Fanshow Waldo
• John B. Watson
• Helen Rosen Woodward

Modern Era : 1940-1980

• Carl Ally
• Charlotte Beers
• Jay Chiat
• Lee Clow
• Jerry Della Femina
• Marion Harper Jr.
• Morris Hite
• Helmut Krone
• Washington Olivetto
• Alex Periscinoto
• Stanley Pollitt
• Shirely Polykoff
• Keith Reinhard
• Charles Saatchi
• Lionel Sosa
• Jane Trahey
• Mary Wells
  

Contemporary Era : 1980 - Present

• Earnest Bromley
• Andy Law
• Jon Steel
• Oliviero Toscani
• Robert White

Other Relevant Works

• Claude Hopkins, John B. Watson, and George Gallup
• Thom Burrell, Caroline Jones, and Frank Mingo
• Maxwell Sackheim, Victor O. Schwab, and Lester Wunderman
• John Caples, Stanley Pollitt, and Jay Chiat
• Bruce Fairchild Barton, Roy Sarles Durstine, and Alex Faickney Osborn
• African-Americans in Advertising