There is a possibility of making up after a break up. This requires even more work than the initial meeting did. Not only does the advertiser (or the guy) have to regain that trust back, but they also have to prove that they deserve to have the consumer (or the girl). The guy’s every move is being watched to make sure that he is trying hard enough in order to be worthy of her company, but she is not going to make it easy at all. He has to work for her attention and forgiveness.