There is also a thing called third date sex. For some reason, someone decided that it was okay to have sex on the third date because it did not seem so bad. What third date really symbolizes for many people is the beginning of a relationship. If all goes well on the third date, the relationship begins.
This site was created by Jason Gurule for the seminar in Theories in Advertising by Dr. John Leckenby at the University of Texas at Austin.