Advertising is A Love Affair
Intro Conclusion References
Work For It Second Date Third Date Sex
Second Date

Now for the second date the advertiser, or the guy, can be a little more relaxed, but not too relaxed. The consumer wants to know that she is going to get what she got the first time, the person that made her first interested. So even though the date can be a little more relaxed, the effort cannot be forgotten. The second date is usually what confirms whether or not a girl likes a guy, or that the consumer likes the product. If everything still goes well on the second date, then it is on to future dates.

This site was created by Jason Gurule for the seminar in Theories in Advertising by Dr. John Leckenby at the University of Texas at Austin.