There are only two ways to go from here in a relationship. The relationship can go onto marriage or it can go on to being completely over. If an advertiser is able to marry its consumer, it will take so much for the consumer to want to leave and try looking for another advertiser or product.

So just like a relationship, advertising takes a lot of work. I think relationships and advertising seems to be getting harder and harder each day, that is why the divorce rate continues to go up.

Even though relationships are the most incredible experience to have, they take work, money, and time in order to be successful. There is communication, trust and some many different elements that make them work, the advertiser has to keep each one in mind when it speaks to its partners.

If Rave would have somehow told me that they were going to change their look, I never would have felt that I was just another consumer to them.