Applegate, Edd (1994), The Ad Men and Women-A Biographical Dictionary of Advertising. Ed. Applegate, Edd, Westport, Connecticut/London: Greenwood Press
Fox, Stephen (1984), The Mirror Makers: A History of American Advertising and Its Creators, New York: William Morrow
Kaufman, Luois C. (1987), Essentials of Advertising, San Diego: Hartcourt Brace Jovanovich, Publishiers
Kennedy, John E./ Lord & Thomas, Reason Why Advertising Plus Intensive Advertising, TWI Press, Inc.
Lasker, Albert D.(1963), The Lasker Story....As He Told It, Chicago: Advertising Publications
Lasker, Albert D.(1954), "The Personal Reminiscences of Albert Lasker," American Heritage (December)
Lasker, Albert D. (1949-1950), "Reminiscences," Columbia Oral History Collection
Merchand, Roland (1985), Advertising the American Dream, Berekly, Los Angeles, and London: University of California Press
Pope, Daniel (1983), The Making of Modern Advertising, New York: Basic Books, Inc., Publishers
<Online references>
Advertising Age - http://www.adage.com/century/people/people009.html
American National Business Hall of Fame, ANBHF - http://www.anbhf.org/advertising.html
Dr. Pepper/Seven Up Inc.- http://www.dpsu.com/brands_sunkist.html
Finley, Harry (1998), The Museum of Menstruation and Women's Health- http://www.mum.org
Kimberly-Clark- http://www.kimberly-clark.com/aboutus/ko_1920s.asp
Labaray of Congress- http://www.loc.gov/exhibits/bobhope/radio.html
Lasker Foundation- http://www.laskerfoundation.org/
http://www.laskerfoundation.org/about/albert.html
Judy Galand Database- http://www.zianet.com/jjohnson/radio40.htm
Sunkist Growers Inc.- http://www.sunkist.com/index.asp
The Texas State Historical Association- http://www.tsha.utexas.edu/handbook/online/articles/view/LL/fla78.html
The Original Old Time Radio (OTR)-http://www.old-time.com/commercials/success_story.html
http://www.midcoast.com/~lizmcl/aacc.html
