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1880
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Born in Galveston, Texas |
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1898
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Entered Lord and Thomas as a copywriter |
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1903
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Purchased his share of the business, thus becoming a partner in Lord and Thomas |
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1904
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Hired John E. Kennedy, a former member of the Canadian Mounted Police who was working as a copywriter for Dr. Shoop's Restorative and offered this explanation, "Advertising is Salesmanship in Print" |
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1908
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With the new emphasis on copywriting, guided Lord and Thomas to the industry leader. Hired Claude C. Hopkins, one of the most talented copywriters of all time Major accounts: California Fruit Exchange, Van Camp's and B.P. Johnson (Palmolive) |
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1912
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Bought out his partners and became the sole owner of Lord and Thomas |
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1917
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Hired by the Republican party as a publicity agent, and worked for Warren G. Harding's presidential campaign |
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1920
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Assistant to the chairman of the Republican of National Committee |
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1921
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Became chairman of United States Shipping Board |
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1922
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Returned to Lord and Thomas, and regained the industry leadership position. Major accounts: Kimberly-Clark (Kotex and Kleenex), Pepsodent (Toothpaste), and American Tobacco Company (Lucky Strike) |
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1926
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Creating radio commercials such as "Amos 'n' Andy" for Pepsodent, "The Story of Mary Marlin" for Kleenex, and "Information Please" for Lucky Strike |
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1938
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Retired as President from Lord and Thomas |
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1942
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Set up the Albert and Mary Lasker Foundation, which funds medical research |
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1952
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Died at the age of 73 |
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