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"There are hundreds of indications leading us to conclude that at every moment there is in us an infinity of perceptions,uncompanied by awareness or reflection.The choice we make arises from these insensible stimuli,which, mingled with the actions of objects and our bodily interiors,make us find one direction of movement more comfortable than the other" (Leibniz, 1704) |
Prepared for
ADV 382J Theories of Persuasive Communication and Consumer Decision Making