Bibliography

Applegate, E (editor). 1994. The Ad Men and Women: a biographical dictionary of advertising. Westport, CT: Greenwood Press.

Barton, B. 1924. The Man Nobody Knows. Indianapolis, IN: The Bobbs-Merrill Company.

BBDO 1891 - 100 Year Anniversary Book. 1991. NY, NY: BBDO Internal Publication.

BBDO Newsletter - 75th Anniversary. 1966. NY, NY: BBDO Internal Publication.

"The BBDO Century". 1991. Advertising Age supplement. 

"Creative Quotations from Bruce Barton". 2001. http://www.bemorecreative.com.

Floyd, A. 1999. http://www.ciad.org/studies/student/99_fall/theory/floyd/barton/index.html.

Fox, S. 1984. The Mirror Makers. NY, NY: William Morrow and Company, Inc.

Lears, J. 1994. Fables of Abundance: a cultural history of advertising in America. NY, NY: BasicBooks.

Marchand, R. 1985. Advertising the American Dream. Berkley, CA: University of California Press.

Revised: March 20, 2001 .

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