Rosser Reeves

Bibliography

Evans, W. A. (1974). Advertising Today and Tomorrow. London: George Allen & Unwin LTD.

Fox, S. (1984). The Mirror Makers: A History of American Advertising and Its Creators. New York: William Morrow and Company.

Gold, P. (1987). Advertising, Politics, and American Culture: From Salesmanship to Therapy. New York: Paragon House Publishers.

Higgins, D. (1989). The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. Chicago: Advertising Publications, Inc.

O'Toole, J. (1980). The Trouble with Advertising: A View from Inside. New York: Times Books.

Reeves, R. (1961). Reality in Advertising. New York: Knopf.

Rothenberg, R. (1994). Where the Suckers Moon: The Life and Death of an Advertising Campaign. New York: Vintage Books.

Sivulka, J. (1998). Soap, Sex, and Cigarettes: A Cultural History of American Advertising. New York: Wadsworth Publishing Company.

Twitchell, J. (1996). Adcult USA: The Triumph of Advertising in American Culture. New York: Columbia University Press.

www.pbs.org. keyword: Rosser Reeves. (2001, March 10).

 

©2001
Melissa DiPiero

dipierom@hotmail.com