|
Bibliography
Evans, W. A. (1974). Advertising
Today and Tomorrow. London: George Allen & Unwin LTD.
Fox, S. (1984). The
Mirror Makers: A History of American Advertising and Its Creators.
New York: William Morrow and Company.
Gold, P. (1987). Advertising,
Politics, and American Culture: From Salesmanship to Therapy.
New York: Paragon House Publishers.
Higgins, D. (1989). The
Art of Writing Advertising: Conversations with William Bernbach,
Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. Chicago:
Advertising Publications, Inc.
O'Toole, J. (1980). The
Trouble with Advertising: A View from Inside. New York: Times
Books.
Reeves, R. (1961). Reality
in Advertising. New York: Knopf.
Rothenberg, R. (1994).
Where the Suckers Moon: The Life and Death of an Advertising
Campaign. New York: Vintage Books.
Sivulka, J. (1998). Soap,
Sex, and Cigarettes: A Cultural History of American Advertising.
New York: Wadsworth Publishing Company.
Twitchell, J. (1996). Adcult
USA: The Triumph of Advertising in American Culture. New York:
Columbia University Press.
www.pbs.org.
keyword: Rosser Reeves. (2001, March 10).
|