Here is Krone

Helmut Krone was a fist-generation German-American, the son of a shoemaker and a seamstress.  He was very methodical and sober, as well as a perfectionist, never happy with the results.  He once said referring to this characteristic: “A German son is always wrong until he’s proved himself to be right.”

His career in advertising begun at 21 when he started working for Robert Greenwell, a freelancer that did ads for magazines.  At age 29 he was hired as art director for Doyle Dane Bernbach (DDB).  Here, Helmut Krone, found success and fame.  He became part of advertising history with his participation in the creation of the Volkswagen, Avis, and Levy’s campaigns.  He rose to creative director and was a perennial award winner as he revolutionized advertising's "look."  Somebody once said: “If DDB was the Yanquis of the creative revolution then Helmut Krone was Joe DiMaggio.”

His style was clean, uncluttered, witty, alive, tasteful, intelligent, and contemporary.

As an interesting note, this is what Helmut Krone had to say about advertising: “Advertising is stupid. Advertising is great. Advertising is totally unnecessary. Advertising is the most vital art form of our day. It depends on what week it is.  I think they are both true.” Intriguing, but a clear reflect of society’s mentality and values at the time.