Howard Luck Gossage
The 'Socrates of San Francisco' and advertising's 'most articulate critic,' leaves us with two compelling legacies. His communication philosophy and his criticisms of advertising are immensely relevant to contemporary advertising thought and practice.
This site is dedicated to the memory of Howard Luck Gossage and his accomplishments in the field of advertising. You will find here Gossage's philosophy, samples of his exceptional work, his criticisms of advertising practices and his ever 'quotable quotes.'
