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Mary O. Howard, B.B.A., M.A.

Master of Arts, Advertising & Cultural Communication
University of Texas at Austin
Bachelor of Business Admininstration, Finance
Georgia Southern University, Statesboro, Ga.

My interests and research include:

  • Advertising & Symbolic Power
  • Media & Identity
  • Distinctions between Private Activity & Public Culture
  • Consumer Ethnography
  • Transnationalism & Consumption
  • Mexico/U.S. Border Emerging Markets
  • Group Dynamics in Consumerism


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