Arul, M.J. (2000). "Perception and its significance." Retrieved on September 17, 2001 from the World Wide Web at: http://members.tripod.com/arulmj/perceptn.html

Assael, H. (1995). Consumer behavior & marketing action (5th ed.). London: PWS-Kent Publishing Company.

Berger, Peter L. & Luckmann, Thomas. (1967) Social construction of reality: a treatise in the sociology of knowledge. New York, NY: Anchor Books, Doubleday & Company, Inc.

Broadbent, D. E. (1958). Perception and communication. New York: Pergamon Press.

Broadbent, D.E. (1971). Decision and stress. London & New York: Academic Press.

Burgoon, Judee K, Burgoon, Michael & Miller, Gerald R.(1981). "Learning theory approaches to persuasion." Human Communication Research, 7(2), pp. 161-179.

Celsi, R., & Olson, J. (1988)."The role of involvement in attention and comprehension processes." Journal of Consumer Research, 15, 210-224.

Deutsch, D. & Deutsch, J.A.(1963). "Attention: some theoretical considerations." Psychological Review, 70, pp. 80-90.

Festinger, Leon. (1957). A theory of cognitive dissonance. Stanford, CA: Stanford University Press.

Guthrie, E.R. (1950). "Association by contiguity." In Psychology: a study of a science, New York, NY: McGraw Hill.

Kerby, J. (1975). Consumer behavior: conceptual foundations. New York, NY: Dun-Donnelly Publishing Company.

Meisenhelder, Helen.(1999). "Selective perception: turning green into blue." Retrieved on September 11, 2001 from the World Wide Web at: http://www.uoregon.edu/~bfmalle/jdm/Helen3.html

Miller, George A. (1956). "The magic number 7, plus or minus two: some limits on our capacity for processing information." Psychological Review, 63, pp. 81-97.

Moore, Jeri & Thorson, Esther (Eds)(1996). Integrated communications: synergy of persuasive voices. Mahwah, NJ: Lawrence Erlbaum Publishers.

Minor, M. & Mowen, J. (1998). Consumer behavior (5th ed). Upper Saddle River, NJ: Prentice Hall, Inc.

Petty, R.E., & Cacioppo, J.T. (1981). Attitudes and persuasion: classic and contemporary approaches. Dubuque, IA: William C. Brown Company, Publishers.

Petty, Richard E. (Ed), Ostrom, Thomas M. & Brock, Timothy C. (1981). Cognitive responses in persuasion. Hillsdale, NJ: Lawrence Erlbaum Associates, Publishers.

Richins, M., & Bloch, P. (1986). "After the new wears off: the temporal context of product involvement." Journal of Consumer Research, 13, 280-285.

Sherif, M. & Cantril, H. (1945). "The psychology of attitudes: I." Psychology Review, 52, pp. 295-319.

Sherif, M. & Cantril, H. (1946). "The psychology of attitudes: II." Psychology Review, 53, pp. 1-24.

Snodgrass, J.G., Levy-Berger, G. & Haydon, M. (1985). Human experimental psychology. New York, NY: Oxford University Press.

Travers, Robert M.W. (1970). Man's information system. Scranton, PA: Chandler Publishing Company.

Triesman, A.M. (1964). "Verbal cues, language and meaning in selective attention." American Journal of Psychology, 77, pp. 206-219.