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Who I Am
Where I Live: Smithville, Texas
University of Texas at Austin - A Great School!

Selective Perception
What is Selective Perception?
How Does Selective Perception Work?
How Is Selective Perception Utilized in Advertising?
Sources Utilitzed in Presenting Selective Perception Information

Report on a Practitioner
Setting the Stage: Introducing Pat Weaver
The Story Continues
The Plot Thickens
The Dramatic Climax
The Final Scenes
Credits

My Theory of How Advertising Works
A Brief Disclosure: How Advertising Works Today
Cognitive Evolution & the Evolution of Advertising
Advertising's Role in Collective Cognition

Links to Help You Understand How Advertising Works