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Pat Weaver, A visionary in television advertising
Note: I could not find out who owned the copyright on this photograph.  If anyone knows please send that info my way.  Thanks.
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This "script" was written and copyrighted by Mary O. Howard

Anderson, Christopher. (No date indicated). "National Broadcasting Company: U.S. network." Retrieved on October 12, 2001 from the World Wide Web at: http://www.mbcnet.org/ETV/N/htmlN/nationalbroa/nationalbroa.htm

Boddy, William. (1990). Fifties television: the industry and its critics. Urbana, IL: University of Illinois Press.

Clark, Eric. (1988).The want makers: the world of advertising: how they make you buy. New York, NY: Viking

Freed, Ken. (2001). "Early broadcasters tried interactive television." Retrieved on October 12, 2001 from the World Wide Web at: http://www.media-visions.com/itv-earlytv.html

Gerber, George; Morgan, Michael & Signorielli, Nancy. (1986). "Living with television: the dynamics of the cultivation process," in Bryant and Zilmann, (eds.), Perspectives on media effects (1986), pp. 17-40.

Guinee, Kathleen. (1995). A journey through the history of information technology. Thesis, retrieved on October 9, 2001 from the Princeton University database on the World Wide Web at: http://www.cs.princeton.edu/~kguinee/thesis.html

Halper, Donna. (2001). "The history of radio." Retrieved on October 29, 2001 from the World Wide Web at: http://www.old-time.com/halper/index.html

Hart, Dennis. (2000). "Pat Weaver and how he made "Monitor." Retrieved on October 11, 2001 from the World Wide Web at: http://www.monitorbeacon.com/PatWeaver.html

Kepley, Vance. (1990). The Weaver years at NBC. Athens, OH: Wide Angle Press

Marc, David & Thompson, Robert J.. (1992). Prime time, prime movers: from I Love Lucy to L.A. Law - America's greatest T.V. shows and the people who created them. Boston, MA: Little, Brown & Co.

Mashon, Mike. (2001). "Coca-Cola archives donation. Television advertising: a brief history." The Library of Congress Information Bulletin. Retrieved on October 11, 2001 from the World Wide Web at: http://www.loc.gov/loc/lcib/0101/tv_ad_history.html

Minnicino, Michael J. (No date). "The new dark age: the Frankfurt School and "policital correctness." Retrieved on October 12, 2001 from the World Wide Web at: http://www.propaganda101.com/frankfurt.htm

Murray, Michael D. & Godfrey, Donald G.. (1997). Television in America: local station history from across the nation. Ames, IA: Iowa State University Press.

Nielsen Media Research. (1998). Study on television, retrieved on October 3, 2001 from the Nielsen database on the World Wide Web at: http://www.acnielsen.com

Rohan, Virginia. (1999). "Our TV, ourselves." The Bergen Record. Retrieved on October 13, 2001 from the World Wide Web at: http://www.bergen.com/yourtime/top10tv199912050.htm

Rothenberg, Randall. (1998). "Go ahead, kill your television. NBC is ready." Wired.com. Retrieved on October 12, 2001 from the World Wide Web at: http://www.wired.com/wired/archive/6.12/nbc.html?pg=1&topic=&topic_set=

Weaver, Pat. (1994).The best seat in the house: the golden years in radio and television. New York, NY: Alfred A. Knopf

Zhu, Wan Li. (2001). "Timeline advertising: explore television." Retrieved from the MIT database on October 16, 2001 from the World Wide Web at: http://web.mit.edu/wlz/www/tv/advertising_timeline.html



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