education
a. Attended the
High
School of Music and Art, New York. Here
he cultivated his interest in graphic design, advertising,
Cassandre, and Modernism (Graphis, 1999, p.92).
b. Later attended the commercial
art program at Pratt Institute
(Graphis, 1999, p.92).
first job
c. Left school to work at the design studio of Reba Sochis, one of the first female art directors (Heller and Pettit, 1998, p.74). While there, he developed promotion pieces and packages.
military post
d. Drafted into the Army and fought in the Korean War (Heller and Pettit, 1998, p.75).
graphic design stint
e. Hired by CBS as a graphic designer and worked under the guidance of Bill Golden and Lou Dorfsman, two modernist designers (Heller and Pettit, 1998, p.75).
advertising employee
f. First worked for Lennen & Newell,
a conventional advertising agency (Heller and Pettit, 1998, p.77).
g. Left Lennen & Newell to join Sudler & Hennesy
where he learned from another modernist designer, Herb Lubalin (Graphis, 1999,
p.92).
h. Next worked for Doyle
Dane & Bernbach, first creative agency headed by such creative gurus like
Bill Bernbach and Helmut Krone (Lois and Pitts, 1972, p.24).
i. Accounts he was involved there were Volkswagen,
Matzoh,
and Wolfschmidt¹s
Vodka (Lois and Pitts, 1991, p.48, 25, 21).
advertising agencies founded
j. (Lois' work for clients whose
name is in bold is discussed in this web site) First agency was Papert, Koenig
& Lois (PKL) (Graphis, 1999, p.92).
k. Among his clients there were
Xerox, Allerest,
Uniroyal, and Braniff
Airways.
l. Lois Holland Callaway was his second agency (Graphis,
1999, p.92).
m. He did work there for Pirelli
and USA Today.
n. Third agency was Lois Pitts Gershon-- which eventually
evolved to Lois/USA (Graphis, 1999, p.92).
o. Client roster included Reebok
and Tommy Hillfiger.
magazine design
p. Designed cover layouts for Esquire
magazine in the 1960s and early 1970s (Lois and Pitts, 1977, p.66).
q. Provided product imaging and branding services
for Handtrade.com (http://www.handtrade.com/
pr5.htm).
r. Developed merchandising, licensing, and sponsorship
opportunities for the American
Basketball Association 2000 (Tsui, 2000, p.8).
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