Three Brands of Vodka
This is a comprehensive consumer preference analysis that includes copy testing research for three brands of Vodka:Absolut, Smirnoff and Skyy.
Several statistical techniques were used for the analysis and will be discussed in detail in the following pages.
This website is my final comprehensive report entitled "Three Brands of Vodka ". This is a course requirement of Dr. Leckenby's adv 380j 2005 summer graduate seminar Quantitative and Qualitative Research at the University of Texas at Austin in the UT Graduate Advertising Program.