Consumer Preference Analysis

Three Brands of Cat Food

This is a comprehensive consumer preference analysis that includes copy testing research for three brands of cat food: Purina, Whiskas, and Iams. Several statistical techniques were used for the analysis and will be discussed in detail in the following pages.

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This website is my final comprehensive report entitled "Consumer Preference Analysis: Three brands of cat food." This is a course requirement of ADV 380J 2005 Summer graduate seminar Quantitative and Qualitative Research at the University of Texas at Austin in the UT Graduate Advertising Program.