Executive Summary

Introduction

Methodology

Analysis

Summary

Conclusions

Appendix A

Appendix B

The following are the results and discussion of a research study conducted for a Qualitative and Quantitative Research Methods class in the at the University of Texas at Austin. The class is part of a Master's degree program in advertising.

An online survey was conducted to determine brand attitudes toward three popular brands of orange juice: Tropicana, Minute Maid and Florida's Natural.

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The student wishes to thank those who participated in the online survey, as well as those who offered support and guidance.

For further information on the Department of Advertising at the University of Texas, please visit www.utexas.edu

Thanks!