Convergent Technology
What is CT, and what does it mean for advertising?

 

 

Welcome! The following pages provide some insight into emerging convergent technologies. Use the buttons to the left to navigate between sections, or click on the links below to see more. Several current examples are provided, as well as a look at the application of CT to advertising. The final section contains some future projections.

The video above is a mash up of advertising clutter, from billboards to pop-up ads. Thanks to the tech-savvy consumers of today and the opportunities that convergence will provide, I am hopeful that such useless inundation will soon be a thing of the past. Enjoy!