Convergence isn't all about devices. The truth of the matter is that devices exist to facilitate media and media exists to deliver advertising. Advertisers must adapt to changing media in order to deliver messages relevant to the devices that receive them. When it comes to interactive advertising, relevance is the name of the game. As devices and media channels come together information flows more freely and thus advertisers have the opportunity to better target their audience.

The line between advertising and entertainment is blurring rapidly. With so many avenues for information today it's all about content.